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Popular wisdom frequently portrays entrepreneurs as extreme risk-takers whose success is the product of bold decisions and exceptional confidence levels. But while this may be true of business decisions, we often find it can be the complete opposite when it comes to managing your personal wealth.

In fact, outside of their business, entrepreneurs can be reluctant to take any risk at all. This is especially the case if you have had a liquidity event from selling all or part of your business.

In our experience, there are many reasons why this may be the case. You built your business by relying on your own hard work and judgement, and by having the resilience to let go of your mistakes and focus only on what motivates you.

As an entrepreneur, you may also prefer to stand out from the crowd rather than follow the beat of someone else’s drum. To achieve this, you need to innovate, and this means putting something on the line, whether it is your capital or your reputation. While the risks of losing either are always mitigated in one way or another, you’ve grown accustomed to it.

By contrast, your approach to your personal wealth may be the complete opposite. For wealth managers like us, the challenge lies in helping you to overcome the contradiction between your desire to take on big risks with your business and your fear of loss with your personal wealth.

At London & Capital, we believe it is important to get to know you and your approach to risk before making any investment recommendations. Managing an investment portfolio is not the same as running a business, therefore the risks associated with it will be different.

Only when we understand your financial goals, as well as the challenges you face, will we recommend a portfolio that has been designed to achieve your objectives.

To speak to Iain or a member of the Private Investment Office, please call 020 7396 3388 or use our contact form here.

The value of investments and any income from them can fall as well as rise and neither is guaranteed. Investors may not get back the capital they invested. Past performance is not indicative of future performance. The material is provided for informational purposes only. No news or research item is a personal recommendation to trade. Nothing contained herein constitutes investment, legal, tax or other advice.
Copyright © London and Capital Asset Management Limited. London and Capital Asset Management Limited is authorised and regulated by the Financial Conduct Authority of 12 Endeavour Square, London E20 1JN, with firm reference number 143286. Registered in England and Wales, Company Number 02112588. London and Capital Wealth Advisers Limited is authorised and regulated by both by the Financial Conduct Authority of 12 Endeavour Square, London E20 1JN, with firm reference number 120776 and the U.S. Securities and Exchange Commission of 100 F Street, NE Washington, DC 20549, with firm reference number 801-63787. Registered in England and Wales, Company Number 02080604
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